Local broadcasters scale back as advertising fades

The News Review:

- Local broadcasters scale back as advertising fades
- Affiliates Deck Their Widgets with LinkConnector’s New Seasonal …
- LinkShare Drives Retail Sales Up 17% on Black Friday and 21% on …

Local broadcasters scale back as advertising fades
Boston Globe United States 
He did not disclose how many people and jobs have been affected but a small number of off-air employees have been offered buyouts or early retirement. “WCVB is not immune to the difficult advertising environment” Fine said. Nor is Boston’s Univision affiliate WUNI-TV Channel 27 where Eduardo Guerrero coanchor of the station’s flagship 6 p. newscast was recently laid off. The Spanish-language program is now being helmed solely by Sara Suarez. A combination of factors is forcing stations to make cuts.

Affiliates Deck Their Widgets with LinkConnector’s New Seasonal …
PR Web (press release) WA 
The addition of LinkConnector's widget templates makes implementation even faster and easier and arms affiliates with seasonally relevant creatives to drive more clicks and sales. The widget template is yet another demonstration of LinkConnector's commitment to generating new and better affiliate technologies for its customers. About LinkConnectorLinkConnector an Affiliate Marketing Network headquartered in Cary NC provides progressive solutions for merchants and affiliates enabling them to increase online revenue and drive results. Since its inception in 2004 the company has continuously introduced new technologies to the industry such as the Affiliate Widget Builder advanced FraudFREE™ Protection System Pending Sale functionality patent-pending Naked Link Technology® and Affiliate Connections™ optimizing technology to better meet affiliate and merchant expectations in a rapidly evolving industry. LinkConnector maintains a strong emphasis on network quality and stands by its zero tolerance fraud policy. Complementing its technological advances and innovative approach to Affiliate Marketing LinkConnector also offers proven traditional affiliate marketing tools and approaches such as standard linking campaigns. Combined with superior customer service LinkConnector provides its merchants and affiliates a measurable edge in the market.

LinkShare Drives Retail Sales Up 17% on Black Friday and 21% on …
Hit Search UK 
While the retail world has been bracing for a holiday shopping season with lower-than-usual revenue due to a tough economy retailers in LinkShare’s affiliate network were able to dramatically outpace comScore’s reported 1 percent growth for this annual shopping day. LinkShare’s retailers rely on the network’s affiliates to promote their brand and products to online consumers. In light of the bad economy LinkShare distributed a series of e-newsletters to its advertisers which included past shopping trend data as well as industry “best practices” on how to maximize online sales — both pre- and- post holiday. Network retailers and affiliates offered special “Black Friday” promotions coupons and deals to online shoppers who made purchases that day. “We were pleased to see such a big increase in revenue for our partners” said Yasuhisa “Yaz” Iida co-president LinkShare.
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