The News Review:
- ringrevenue dials up $3.5 million for pay-per-call service
- EU proposal may threaten affiliate marketing bid management and …
- TV stations stretch staffs
- Expand Social Features to Boost Engagement: 6 Steps to 33% Lift in …
- Gilreath pens Radio Affiliate Services &
- Braintree Filene’s Basement would be spared
ringrevenue dials up $3.5 million for pay-per-call service
Reuters
RingRevenue co-founders see a large revenue opportunity Spievak says because of the high likelihood that an ad that generates a phone call will lead to a sale. While a website visitor who clicks on an ad will then make a purchase less than 5 percent of the time callers convert to customers at a rate of 30-50 percent according to the figures provided by RingRevenue. The startup is one of several venture-funded companies with business models tied to Internet affiliate marketing which enables publishers to collect commission on sales generated directly from advertisements on their websites. But there have been few recent deals in the space. Mercent a Seattle-based provider of software used by affiliate marketers raised $13. 5 million in venture funding in three rounds over the past four years. The largest funding deals date back to the start of the decade.
EU proposal may threaten affiliate marketing bid management and …
Bigmouthmedia News
Furthermore to calculate affiliate commission sites need to share basket values by access this data from the cookie or tracking device. If websites are forced to ask visitors whether they would like to accept the affiliate tracking cookie (or alternative) then conversion rates are likely to drop and only a small percentage of visitors are likely to agree. The result would be a catastrophic short fall in reported affiliate revenue. Equally search engine bid management would be badly affected. Cookie based systems – such as those that traffic through a redirect – would also be required to ask user permission before the tracking system can function. Websites may be forced to run multi-million pound search campaigns without having a detailed understanding of how well the campaign is performing. The alternative would be to try and display an opt-in message that would harm neither conversions nor usability while trying to manage the accuracy of the tracking.
TV stations stretch staffs
Atlanta Journal Constitution
The affiliates say they’ve trimmed where they could. ABC affiliate WSB which is owned by Cox Enterprises the owner of The Atlanta Journal-Constitution reduced its staff by 28 —- the majority of them in the station’s news department —- over the past year said station general manager Bill Hoffman. Fox affiliate WAGA cut three from its newsroom. NBC affiliate WXIA and CBS affiliate WGCL confirmed they too have trimmed newsroom payrolls. Yet none of the stations has reduced its weekly hours of newscasts. Nor they say have they altered the style or content of their newscasts or rolled back their beat coverage.
Expand Social Features to Boost Engagement: 6 Steps to 33% Lift in …
MarketingSherpa.com (subscription)
Time spent is up 33% on some portions of the site — and registrations and impressions are up too. CHALLENGEBatanga a bilingual Latin music and entertainment website had a primary audience of US Hispanics ages 15 to 44. The website’s revenue was mostly advertising based and included affiliate revenue from ring tone and music sales. Shana Fitch VP Marketing wanted to pull more value from Batanga’s current audience. Increasing engagement and time spent on the site she thought would make the audience more valuable to advertisers. And she would not have to invest in acquiring costly website traffic. To get Batanga’s audience to spend more time on the site Fitch’s team considered giving its visitors more of the social media features in which they had already shown interest.
Related from Mediaberri: Social media elite come to Florida
Gilreath pens Radio Affiliate Services &
Radio nline
Gilreath with more than three decades in radio he says that his company is dedicated to connecting quality radio programming products and services with radio’s best broadcasters. “I have found that there is great programming being developed as there are other radio products and services but they need help in getting to the marketplace and realizing their revenue potential” stated Gilreath who also noted that the company will be available at radiohelp.
Braintree Filene’s Basement would be spared
The Patriot Ledger
K&G Acquisition Corp. an affiliate of Houston-based Men?s Wearhouse won an auction on Friday by bidding $67 million for most of the Filene?s Basement chain. The figure includes $5 million from a potential settlement of litigation over the flagship location in Downtown Crossing that has been shuttered amid a stalled redevelopment effort. The bid still needs to be approved by a bankruptcy court judge in Delaware.