Cover Story: Cable: Act Global Think Local

The News Review:

- Cover Story: Cable: Act Global Think Local
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- Internet Marketing 101: Click fraud
- Media Networks least weak point for Disney
- Viacom Earnings: Upfront Almost Complete

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.
Related from Obsidianuk: DTS Inc. Q4 2008 Earnings Call Transcript

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

Internet Marketing 101: Click fraud
Examiner.com
Click fraud takes place when these clicks are not legitimate consumers looking to buy the advertised product. Click fraud can happen in several different ways: When someone clicks on their own content ads to purposefully generate affiliate revenue and when a competitor clicks on your ads to waste your budget. The most common type of click fraud is usually done by high tech scripts or bots running in the background and clicking on ads automatically. Some click fraud will probably always get through. But there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns. First use a reputable search engine like Google or MSN to purchase your traffic from.

Media Networks least weak point for Disney
Radio Business Report
4 billion and Cable Networks revenues declined only 1% to $2. perating income at Broadcasting decreased 34% to $204 million for the quarter primarily due to higher costs for primetime programming and lower advertising sales at the & stations and at the ABC Television Network partially offset by increased international sales of ABC Studios productions led by “Grey’s Anatomy” and “Criminal Minds. ” Higher programming costs were driven by increased pilot costs as pick-up decisions this year generally occurred in the current quarter compared to the fourth quarter of the prior year as the Writers Guild of America work stoppage led to delays in pick-up decisions. Lower advertising revenues at the ABC Television Network were primarily due to decreases in news daytime and primetime. The decrease in primetime was due to lower ratings the company said in describing the quarter. perating income at Cable Networks decreased 8% to $1.

Viacom Earnings: Upfront Almost Complete
Broadcasting & Cable
97 billion largely on lower sales of music video game Rock Band. perating income was down 12% to $671 million. Worldwide affiliate revenue was up 9% though ancillary revenue was down 41% worse than expected. Viacom net earnings fell 32% to $277 million operating income was down 26% to $586 million while total revenue fell 14% to $3. n the call Viacom also noted a deal with Verizon FiS for carriage of the new premium channel Epix a joint venture between Viacom-owned Paramount Lionsgate and MGM. In a statement Dauman said: "While the global economy continued to be a challenge in the second quarter the diversity of our revenue streams sequential improvement in our domestic advertising sales our generation of cash and our operational discipline all helped to temper the short term impact.

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