The News Review:
- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cover Story: Cable: Act Global Think Local
- Discovery Communications Reports Second Quarter 2009 Results
- CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
- Internet Marketing 101: Click fraud
- Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …
RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.
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Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.
Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.
CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
ClickZ News
In some cases retailers will pay for sponsored links and prominent placement on the CheapTweet page. In other cases CheapTweet selects retailers that are offering what it considers the best deals in order to attract a bigger Twitter audience. Some relationships may have an affiliate revenue share model but right now all retail placements and terms are negotiated by Jenn Deering-Davis who is the chief community officer at CheapTweet parent company Appozite and administrator of the Twitter account. Last week CheapTweet posted what it considers two major developments: it opened a relationship with Best Buy and also created a new service allowing retailers to host “stores” on its site. According to Deering-Davis “we’ll be engaging in sponsored Twitter conversations as part of this partnership talking with the CheapTweet community about laptops and mobile phones telling you more about a few of Best Buy’s programs. Most importantly we want to share some of Best Buy’s best back-to-school deals. ” A CheapTweet store puts a retailer’s brand at the forefront and reduces CheapTweet branding to a small navigation bar.
Internet Marketing 101: Click fraud
Examiner.com
Click fraud takes place when these clicks are not legitimate consumers looking to buy the advertised product. Click fraud can happen in several different ways: When someone clicks on their own content ads to purposefully generate affiliate revenue and when a competitor clicks on your ads to waste your budget. The most common type of click fraud is usually done by high tech scripts or bots running in the background and clicking on ads automatically. Some click fraud will probably always get through. But there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns. First use a reputable search engine like Google or MSN to purchase your traffic from.
Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …
Nashville Scene
We’re focused on measurement and improvement. We want to build your audience and extend your reach. We’re focused on growing your revenues whether through advertising and affiliate revenue or real-world foot traffic. ” SearchViz won’t only focus on content publishers though. “We know from experience that advertisers are just beginning to get comfortable with online advertising. As more of these dollars shift online we want advertisers and content publishers both to be getting optimal value. So we can help you with pay-per-click campaigns if you’re an advertiser through services like Google Adwords and we can help you leverage Google Ad Manager and AdSense if you’re a content publisher.