- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cover Story: Cable: Act Global Think Local
- Discovery Communications Reports Second Quarter 2009 Results
- CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
- Internet Marketing 101: Click fraud
- Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …
- Should your small business search for larger partners?

RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.
Related from Yydxyey: Big part of US back-to-school sales still ahead: NRF

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
ClickZ News
In some cases retailers will pay for sponsored links and prominent placement on the CheapTweet page. In other cases CheapTweet selects retailers that are offering what it considers the best deals in order to attract a bigger Twitter audience. Some relationships may have an affiliate revenue share model but right now all retail placements and terms are negotiated by Jenn Deering-Davis who is the chief community officer at CheapTweet parent company Appozite and administrator of the Twitter account. Last week CheapTweet posted what it considers two major developments: it opened a relationship with Best Buy and also created a new service allowing retailers to host “stores” on its site. According to Deering-Davis “we’ll be engaging in sponsored Twitter conversations as part of this partnership talking with the CheapTweet community about laptops and mobile phones telling you more about a few of Best Buy’s programs. Most importantly we want to share some of Best Buy’s best back-to-school deals. ” A CheapTweet store puts a retailer’s brand at the forefront and reduces CheapTweet branding to a small navigation bar.

Internet Marketing 101: Click fraud
Examiner.com
Click fraud takes place when these clicks are not legitimate consumers looking to buy the advertised product. Click fraud can happen in several different ways: When someone clicks on their own content ads to purposefully generate affiliate revenue and when a competitor clicks on your ads to waste your budget. The most common type of click fraud is usually done by high tech scripts or bots running in the background and clicking on ads automatically. Some click fraud will probably always get through. But there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns. First use a reputable search engine like Google or MSN to purchase your traffic from.

Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …
Nashville Scene
We’re focused on measurement and improvement. We want to build your audience and extend your reach. We’re focused on growing your revenues whether through advertising and affiliate revenue or real-world foot traffic. ” SearchViz won’t only focus on content publishers though. “We know from experience that advertisers are just beginning to get comfortable with online advertising. As more of these dollars shift online we want advertisers and content publishers both to be getting optimal value. So we can help you with pay-per-click campaigns if you’re an advertiser through services like Google Adwords and we can help you leverage Google Ad Manager and AdSense if you’re a content publisher.

Should your small business search for larger partners?
Examiner.com
FanRates works directly with major sports team box offices to create another ticket option for sports fans. A small business working as a direct affiliate of a larger company – sounds like a good idea. Anthony: Explain your target market and your business’ benefit to it? Seth: ur target market is sports fans buying purely on price-point. These fans first go directly to the team Web site and want to find a better deal out there. The secondary-ticket market is a hassle to try and negotiate with.

- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cover Story: Cable: Act Global Think Local
- Discovery Communications Reports Second Quarter 2009 Results
- CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
- Internet Marketing 101: Click fraud
- Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …

RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.
Related from Homegrownrecords: Best iPhone Apps For Creativity

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
ClickZ News
In some cases retailers will pay for sponsored links and prominent placement on the CheapTweet page. In other cases CheapTweet selects retailers that are offering what it considers the best deals in order to attract a bigger Twitter audience. Some relationships may have an affiliate revenue share model but right now all retail placements and terms are negotiated by Jenn Deering-Davis who is the chief community officer at CheapTweet parent company Appozite and administrator of the Twitter account. Last week CheapTweet posted what it considers two major developments: it opened a relationship with Best Buy and also created a new service allowing retailers to host “stores” on its site. According to Deering-Davis “we’ll be engaging in sponsored Twitter conversations as part of this partnership talking with the CheapTweet community about laptops and mobile phones telling you more about a few of Best Buy’s programs. Most importantly we want to share some of Best Buy’s best back-to-school deals. ” A CheapTweet store puts a retailer’s brand at the forefront and reduces CheapTweet branding to a small navigation bar.

Internet Marketing 101: Click fraud
Examiner.com
Click fraud takes place when these clicks are not legitimate consumers looking to buy the advertised product. Click fraud can happen in several different ways: When someone clicks on their own content ads to purposefully generate affiliate revenue and when a competitor clicks on your ads to waste your budget. The most common type of click fraud is usually done by high tech scripts or bots running in the background and clicking on ads automatically. Some click fraud will probably always get through. But there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns. First use a reputable search engine like Google or MSN to purchase your traffic from.

Liberadio(!)’s Freddie ‘Connell Launches New Internet Marketing …
Nashville Scene
We’re focused on measurement and improvement. We want to build your audience and extend your reach. We’re focused on growing your revenues whether through advertising and affiliate revenue or real-world foot traffic. ” SearchViz won’t only focus on content publishers though. “We know from experience that advertisers are just beginning to get comfortable with online advertising. As more of these dollars shift online we want advertisers and content publishers both to be getting optimal value. So we can help you with pay-per-click campaigns if you’re an advertiser through services like Google Adwords and we can help you leverage Google Ad Manager and AdSense if you’re a content publisher.

- Walt Disney F3Q09 (Qtr End 6/27/09) Earnings Call Transcript
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cover Story: Cable: Act Global Think Local
- Discovery Communications Reports Second Quarter 2009 Results
- Media Networks least weak point for Disney
- VeriSign sells messaging unit to Syniverse for $175M

Walt Disney F3Q09 (Qtr End 6/27/09) Earnings Call Transcript
Seeking Alpha
As anticipated programming production costs at ABC were up versus last year?s Q3 due to the timing of pilot development write-offs and more scripted programming in the current year given last year?s writers? strike. These higher costs were partially offset by increased international sales of our shows. The timing of affiliate revenue recognition at ESPN was a key driver of our results at cable networks. Revenue recognition for a portion of our affiliate fees is dependent on when we fulfill covenants related to the quantity of live sports programming. Last year we achieved certain programming commitment levels during our third fiscal quarter. This year we reached those levels early in the fourth quarter. As a result we had an effective year-over-year increase in net affiliate revenue deferrals for Q3 of $116 million.
Related from Ko-ox: WDW Classics: It started with a steam train

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.

RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

Media Networks least weak point for Disney
Radio Business Report
4 billion and Cable Networks revenues declined only 1% to $2. perating income at Broadcasting decreased 34% to $204 million for the quarter primarily due to higher costs for primetime programming and lower advertising sales at the & stations and at the ABC Television Network partially offset by increased international sales of ABC Studios productions led by “Grey’s Anatomy” and “Criminal Minds. ” Higher programming costs were driven by increased pilot costs as pick-up decisions this year generally occurred in the current quarter compared to the fourth quarter of the prior year as the Writers Guild of America work stoppage led to delays in pick-up decisions. Lower advertising revenues at the ABC Television Network were primarily due to decreases in news daytime and primetime. The decrease in primetime was due to lower ratings the company said in describing the quarter. perating income at Cable Networks decreased 8% to $1.

VeriSign sells messaging unit to Syniverse for $175M
Bizjournals.com
’s messaging business. The agreement subject to working capital adjustments would bring VeriSign’s (NASDAQ: VRSN) affiliate which had a revenue run rate of about $140 million over the last year to Syniverse. “As mobile messaging volumes continue to experience double-digit growth Syniverse will have the scale reach and capabilities needed to provide mobile operators — large or small — with greater vendor choice and faster time to market for the services subscribers demand” said Tony Holcombe president and chief executive of Syniverse a wireless voice and data services company based in Tampa in a release. VeriSign based in Mountain View Calif. reported revenue of $256. 6 million in the quarter ended June 30 and a profit of $34.

- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- CBS TV Revenue Down 10%
- Cover Story: Cable: Act Global Think Local
- Disney profit beats Wall St shares slide
- Discovery Communications Reports Second Quarter 2009 Results

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.
Related from Gatoradvertisinginformationnetwork: Yahoo!’s Earnings Drop: New Media Suffering like ld

RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.

CBS TV Revenue Down 10%
Broadcasting & Cable
Ad sales were down 13% mostly on weakness at the local station level. Though affiliate revenue rose 10% because of rate increases and subscriptions growth at Showtime Networks. The company also wrote down the value of its programming including a $14 million charge for the period. The company also took a $4 million restructuring charge. The company recorded ad sales of $1. 1 billion in the three months to June 30 down from $1.

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Disney profit beats Wall St shares slide
Screen Weekly
The broadcasting was not surprisingly more difficult” Diedrich said. perating profit slid 13 per cent at Media Networks with a stronger performance by sports network ESPN and other cable networks masking weaker ad sales and ratings coupled with higher programming costs at the ABC broadcast network. A deferral of affiliate revenue fewer National Basketball League games and continued weakness in several major ad categories hit ESPN’s revenue and profit in the quarter. Quarterly ad revenues at ESPN adjusted for the missing games were down about 10 per cent compared with last year’s third quarter Disney chief financial officer Tom Staggs said.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- CBS TV Revenue Down 10%
- Cover Story: Cable: Act Global Think Local
- Disney profit beats Wall St shares slide

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.
Related from Iavias: DivX Inc. Q2 2009 Earnings Call Transcript

RevenueWire Showcases SafeCart Single-Screen nline Shopping Cart …
PR Newswire (press release)
SafeCart is the industry’s highest-converting shopping cart raising average conversion rates by 300 to 500%. “At RevenueWire we appreciate that affiliate marketers invest in promoting the products and driving traffic to their websites and we are committed to helping our affiliates achieve the highest possible return on that investment” said Havind Sehmi President and CE of RevenueWire. “The SafeCart shopping cart increases affiliate revenue by optimizing conversion rates making it fast appealing and easy for customers to buy while dramatically reducing cart abandonment. “SafeCart effectively increases conversion rates from the industry average of 1-2% to as high as 3% to 5% consistently” added Sehmi. “In today’s challenging economy and with so much competition online that kind of improvement can mean the difference between success and failure. At Affiliate Summit East we’ll be giving affiliates the opportunity to see for themselves how SafeCart gives them a competitive edge and maximizes revenue generation to sustain and grow a thriving healthy business. Affiliate Summit East is an affiliate marketing conference taking place August 9-11 2009 in New York City.

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.

CBS TV Revenue Down 10%
Broadcasting & Cable
Ad sales were down 13% mostly on weakness at the local station level. Though affiliate revenue rose 10% because of rate increases and subscriptions growth at Showtime Networks. The company also wrote down the value of its programming including a $14 million charge for the period. The company also took a $4 million restructuring charge. The company recorded ad sales of $1. 1 billion in the three months to June 30 down from $1.

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Disney profit beats Wall St shares slide
Screen Weekly
The broadcasting was not surprisingly more difficult” Diedrich said. perating profit slid 13 per cent at Media Networks with a stronger performance by sports network ESPN and other cable networks masking weaker ad sales and ratings coupled with higher programming costs at the ABC broadcast network. A deferral of affiliate revenue fewer National Basketball League games and continued weakness in several major ad categories hit ESPN’s revenue and profit in the quarter. Quarterly ad revenues at ESPN adjusted for the missing games were down about 10 per cent compared with last year’s third quarter Disney chief financial officer Tom Staggs said.

- Walt Disney F3Q09 (Qtr End 6/27/09) Earnings Call Transcript
- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Cover Story: Cable: Act Global Think Local
- Discovery Communications Reports Second Quarter 2009 Results
- CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
- Viacom Earnings: Upfront Almost Complete

Walt Disney F3Q09 (Qtr End 6/27/09) Earnings Call Transcript
Seeking Alpha
As anticipated programming production costs at ABC were up versus last year?s Q3 due to the timing of pilot development write-offs and more scripted programming in the current year given last year?s writers? strike. These higher costs were partially offset by increased international sales of our shows. The timing of affiliate revenue recognition at ESPN was a key driver of our results at cable networks. Revenue recognition for a portion of our affiliate fees is dependent on when we fulfill covenants related to the quantity of live sports programming. Last year we achieved certain programming commitment levels during our third fiscal quarter. This year we reached those levels early in the fourth quarter. As a result we had an effective year-over-year increase in net affiliate revenue deferrals for Q3 of $116 million.

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
ClickZ News
In some cases retailers will pay for sponsored links and prominent placement on the CheapTweet page. In other cases CheapTweet selects retailers that are offering what it considers the best deals in order to attract a bigger Twitter audience. Some relationships may have an affiliate revenue share model but right now all retail placements and terms are negotiated by Jenn Deering-Davis who is the chief community officer at CheapTweet parent company Appozite and administrator of the Twitter account. Last week CheapTweet posted what it considers two major developments: it opened a relationship with Best Buy and also created a new service allowing retailers to host “stores” on its site. According to Deering-Davis “we’ll be engaging in sponsored Twitter conversations as part of this partnership talking with the CheapTweet community about laptops and mobile phones telling you more about a few of Best Buy’s programs. Most importantly we want to share some of Best Buy’s best back-to-school deals. ” A CheapTweet store puts a retailer’s brand at the forefront and reduces CheapTweet branding to a small navigation bar.
Related from Mediaberri: Retailers Gear Up for Back-to-School with Social Media Campaigns …

Viacom Earnings: Upfront Almost Complete
Broadcasting & Cable
97 billion largely on lower sales of music video game Rock Band. perating income was down 12% to $671 million. Worldwide affiliate revenue was up 9% though ancillary revenue was down 41% worse than expected. Viacom net earnings fell 32% to $277 million operating income was down 26% to $586 million while total revenue fell 14% to $3. n the call Viacom also noted a deal with Verizon FiS for carriage of the new premium channel Epix a joint venture between Viacom-owned Paramount Lionsgate and MGM. In a statement Dauman said: "While the global economy continued to be a challenge in the second quarter the diversity of our revenue streams sequential improvement in our domestic advertising sales our generation of cash and our operational discipline all helped to temper the short term impact.

- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Cover Story: Cable: Act Global Think Local
- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- Discovery Communications Reports Second Quarter 2009 Results
- Media Networks least weak point for Disney
- Viacom Earnings: Upfront Almost Complete

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.
Related from Build-your-own-computer-plan: PC Connection Q2 2009 Earnings Transcript

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

Discovery Communications Reports Second Quarter 2009 Results
PR Newswire (press release)
perating expenses would have declined 13% excluding $7 million of costs related to WN incurred in the current quarter. Excluding the impact of foreign currency fluctuations revenues increased 7% led by 9% affiliate revenue growth primarily from subscriber increases in Latin America EMEA and Asia-Pacific. Advertising revenue in local currency terms was up 3% led by growth in EMEA and the UK. Adjusted IBDA decreased 5% to $92 million as the 5% revenue decline was partially offset by a 6% decline in operating expenses which included a content charge of $11 million in the quarter primarily at our German operations and $12 million unfavorable impact related to foreign exchange. Excluding the impact of foreign currency and the content charge Adjusted IBDA increased 21% reflecting the 7% revenue growth partially offset by 1% higher operating expenses as increased programming expenses were mostly offset by lower marketing and personnel costs. Commerce Education and ther (dollars in Three Months Ended Six Months Ended millions) June 30 June 30 ———————– ———————- 2009 2008 Change 2009 2008 Change —- —- —— —- —- —— Revenues $40 $41 (2%) $89 $81 10% Adjusted IBDA $5 $(3) NM $11 $(3) NMCommerce Education and ther second quarter revenues of $40 million were slightly lower than the second quarter of 2008 as increased education revenues from higher streaming volumes was offset by lower commerce revenues as a result of the transition to a new licensing model.

Media Networks least weak point for Disney
Radio Business Report
4 billion and Cable Networks revenues declined only 1% to $2. perating income at Broadcasting decreased 34% to $204 million for the quarter primarily due to higher costs for primetime programming and lower advertising sales at the & stations and at the ABC Television Network partially offset by increased international sales of ABC Studios productions led by “Grey’s Anatomy” and “Criminal Minds. ” Higher programming costs were driven by increased pilot costs as pick-up decisions this year generally occurred in the current quarter compared to the fourth quarter of the prior year as the Writers Guild of America work stoppage led to delays in pick-up decisions. Lower advertising revenues at the ABC Television Network were primarily due to decreases in news daytime and primetime. The decrease in primetime was due to lower ratings the company said in describing the quarter. perating income at Cable Networks decreased 8% to $1.

Viacom Earnings: Upfront Almost Complete
Broadcasting & Cable
97 billion largely on lower sales of music video game Rock Band. perating income was down 12% to $671 million. Worldwide affiliate revenue was up 9% though ancillary revenue was down 41% worse than expected. Viacom net earnings fell 32% to $277 million operating income was down 26% to $586 million while total revenue fell 14% to $3. n the call Viacom also noted a deal with Verizon FiS for carriage of the new premium channel Epix a joint venture between Viacom-owned Paramount Lionsgate and MGM. In a statement Dauman said: "While the global economy continued to be a challenge in the second quarter the diversity of our revenue streams sequential improvement in our domestic advertising sales our generation of cash and our operational discipline all helped to temper the short term impact.

- Cover Story: Cable: Act Global Think Local
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- Internet Marketing 101: Click fraud
- Media Networks least weak point for Disney
- Viacom Earnings: Upfront Almost Complete

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.
Related from Obsidianuk: DTS Inc. Q4 2008 Earnings Call Transcript

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

Internet Marketing 101: Click fraud
Examiner.com
Click fraud takes place when these clicks are not legitimate consumers looking to buy the advertised product. Click fraud can happen in several different ways: When someone clicks on their own content ads to purposefully generate affiliate revenue and when a competitor clicks on your ads to waste your budget. The most common type of click fraud is usually done by high tech scripts or bots running in the background and clicking on ads automatically. Some click fraud will probably always get through. But there are certain things you can do to eliminate the majority of the click fraud in your Pay Per Click (PPC) campaigns. First use a reputable search engine like Google or MSN to purchase your traffic from.

Media Networks least weak point for Disney
Radio Business Report
4 billion and Cable Networks revenues declined only 1% to $2. perating income at Broadcasting decreased 34% to $204 million for the quarter primarily due to higher costs for primetime programming and lower advertising sales at the & stations and at the ABC Television Network partially offset by increased international sales of ABC Studios productions led by “Grey’s Anatomy” and “Criminal Minds. ” Higher programming costs were driven by increased pilot costs as pick-up decisions this year generally occurred in the current quarter compared to the fourth quarter of the prior year as the Writers Guild of America work stoppage led to delays in pick-up decisions. Lower advertising revenues at the ABC Television Network were primarily due to decreases in news daytime and primetime. The decrease in primetime was due to lower ratings the company said in describing the quarter. perating income at Cable Networks decreased 8% to $1.

Viacom Earnings: Upfront Almost Complete
Broadcasting & Cable
97 billion largely on lower sales of music video game Rock Band. perating income was down 12% to $671 million. Worldwide affiliate revenue was up 9% though ancillary revenue was down 41% worse than expected. Viacom net earnings fell 32% to $277 million operating income was down 26% to $586 million while total revenue fell 14% to $3. n the call Viacom also noted a deal with Verizon FiS for carriage of the new premium channel Epix a joint venture between Viacom-owned Paramount Lionsgate and MGM. In a statement Dauman said: "While the global economy continued to be a challenge in the second quarter the diversity of our revenue streams sequential improvement in our domestic advertising sales our generation of cash and our operational discipline all helped to temper the short term impact.

- Cover Story: Cable: Act Global Think Local
- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Yahoo! Inc. Q2 2009 Earnings Call Transcript

Cover Story: Cable: Act Global Think Local
Multichannel News
Already international markets are starting to have an effect on overall results. For example in its fiscal third quarter ended in May News Corp. said Fox International Channels which houses about 140 services reaching more than 350 million households increased its earnings contribution to the company by 25% compared to the prior year driven by advertising and affiliate revenue growth in Latin America and Europe. In 2008 Viacom saw international revenue (including filmed entertainment) rise 13.
Related from Rondonaghe: Science fiction finds a dedicated slot on cable TV

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

- Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
- Media Networks least weak point for Disney
- Yahoo! Inc. Q2 2009 Earnings Call Transcript
- Viacom Earnings: Upfront Almost Complete
- Yahoo! ad revenue dip 13% as it unveils new homepage
- Morgan Stanley Explains Media Upgrades

Cablevision Systems Corporation. Q2 2009 Earnings Call Transcript
Seeking Alpha
Josh SapanThank you Tom. For the second quarter revenue at our national programming networks AMC IFC and WE tv increased 7% to $199 million and ACF for the quarter was $96 million an increase of 5% as compared to the prior year period. The quarterly increase in revenue included 10% increase in affiliate revenue and a 2% increase in ad revenue compared to the prior year period. This moderate advertising revenue increase was accomplished in what is widely considered to be a challenging market due to the economy. The ACF increase was driven largely by this higher revenue partly offset by higher programming expenses in the quarter. For the second year in a row AMC received more primetime Emmy nominations than any other basic cable channel. ur series Mad Men Breaking Bad and Storytellers combined for a total of 23 nominations.
Related from Liabilitymanagementsystems: Bank of America Corporation Q1 2009 Earnings Call Transcript

Media Networks least weak point for Disney
Radio Business Report
4 billion and Cable Networks revenues declined only 1% to $2. perating income at Broadcasting decreased 34% to $204 million for the quarter primarily due to higher costs for primetime programming and lower advertising sales at the & stations and at the ABC Television Network partially offset by increased international sales of ABC Studios productions led by “Grey’s Anatomy” and “Criminal Minds. ” Higher programming costs were driven by increased pilot costs as pick-up decisions this year generally occurred in the current quarter compared to the fourth quarter of the prior year as the Writers Guild of America work stoppage led to delays in pick-up decisions. Lower advertising revenues at the ABC Television Network were primarily due to decreases in news daytime and primetime. The decrease in primetime was due to lower ratings the company said in describing the quarter. perating income at Cable Networks decreased 8% to $1.

Yahoo! Inc. Q2 2009 Earnings Call Transcript
Seeking Alpha
The affiliate search business was somewhat stronger than & during 2Q but we believe this was a temporary deceleration in the longer term trend of this business. Traffic acquisition cost was 28% of total GAAP revenue. TAC rates continued to rise slightly year-over-year as a result of higher TAC on new deals and a mix of affiliate revenue during the quarter. Rounding out the revenue line listings revenue was down 21% to $106 million on a reported basis but down 6% excluding the impact of the sale of Kelkoo. Fees revenue was down 8% to $105 million primarily due to the transitional revenue items we have outlined on previous calls. Turning to profitability second quarter CF was $385 million. Excluding the cash portion of restructuring charges incurred in Q2 however CF was $451 million.

Viacom Earnings: Upfront Almost Complete
Broadcasting & Cable
97 billion largely on lower sales of music video game Rock Band. perating income was down 12% to $671 million. Worldwide affiliate revenue was up 9% though ancillary revenue was down 41% worse than expected. Viacom net earnings fell 32% to $277 million operating income was down 26% to $586 million while total revenue fell 14% to $3. n the call Viacom also noted a deal with Verizon FiS for carriage of the new premium channel Epix a joint venture between Viacom-owned Paramount Lionsgate and MGM. In a statement Dauman said: "While the global economy continued to be a challenge in the second quarter the diversity of our revenue streams sequential improvement in our domestic advertising sales our generation of cash and our operational discipline all helped to temper the short term impact.

Yahoo! ad revenue dip 13% as it unveils new homepage
Marketing Week
1bn) in the same period last year with the company citing the ?the challenging economic environment?. Advertising revenue from owned and operated sites slipped 16% to $858m (£525m) hit by a 15% decline in search advertising and a 14% drop in display revenues while affiliate revenue declined 9% to $520m (£318m).  The decline in revenues helped push operating income down 25% to $101m (£62m). Carol Bartz chief executive officer says it is ?confident? the company will achieve growth and profitability long term.  ?ur new homepage is a perfect example of our efforts to create innovative products aimed at increasing user engagement while offering the most compelling advertising proposition in the industry? she says.

Morgan Stanley Explains Media Upgrades
Broadcasting & Cable
Speaking on a conference call Tuesday Swinburne explained the company?s decision to upgrade a handful of media stocks based on a more positive outlook: ?We believe that TV can grow in the mid-single digits when you take affiliate revenue and ad revenue together despite the emergence of alternative delivery platforms. ?Swinburne argues that investors should see things more positively in the sector given a few factors: TV usage is up (2. 7% in the first quarter of 2009) and TV represents 99% of all video viewing. Meanwhile pay-TV channels are benefiting from increased competition among a growing group of distributors which now includes telecos. Another factor: 88% of all primetime ratings in the 18-49 year old demographic are divided up between seven companies giving them a lot of negotiating leverage.